The process of hiring SEO experts is not as cut-and-dry as hiring a full-time employee. There’s a level of transparency in hiring SEO experts through freelance project websites.
But, on the whole, most of the SEO experts on these freelance websites and all have some fairly negative denominators between them that make them less than ideal for your SEO strategy. Here are some things you should watch out for when hiring an SEO expert.
Watch out for freelancer platform bias. When you hire an SEO specialist, be sure to check out their portfolio. Freelance SEO experts will often put up their entire portfolio on their profile.
If you see a number of different projects that have been completed recently, it may mean that the person working for the freelance platform may not be very experienced in working with search engine optimization campaigns.
Watch out for platform bias. What’s the story behind who did the initial campaign? In other words, if someone else was paying to do the initial campaign, watch out. Look at the people who the expert worked with before. Usually, the most reliable experts are those who were involved in the campaign from the very beginning.
Watch out for the personality factor. SEO experts are business experts. They don’t come into the marketing strategy as a fly on the wall. The person you hire needs to be able to relate to you. If the SEO expert doesn’t appear to understand the niche market you’re working in, you might not get the best results.
Watch out for marketing services. Before you hire an SEO expert on a freelancer platform, be sure to ask him/her about the services they’ll provide to your company. Ask them to list out specific keywords for marketing services.
If they can’t explain why you need that type of keyword in your copy, they probably aren’t the right experts for your needs. Don’t hire them! Watch out for people per hour rates. Some SEO experts charge outrageous rates for their services.
These people are usually “work at home” professionals who are looking to make a quick buck. When hiring on a Fiverr site, keep in mind what you’ll be paying for. If it’s too little money for a campaign, then it probably isn’t a good idea to pay them to work for you.
Watch out for the long-term benefits. While you should primarily look for experts with a proven track record, it doesn’t hurt to consider hiring a few more experts to help out on additional projects if you feel like you need it. There is one site on the web that offers a bundle of SEO expert services for just $500.
While you’ll pay more for this package, it will be worth it in the long run as you create a more successful marketing strategy and watch your traffic grow. Finally, don’t forget that SEO experts are people, too. They have their own personal lives and families and might not be able to commit 100% to your project.
You are paying them because they have the expertise and they’re also your business partner. Don’t take their commitment to your campaign too lightly. Hire professionals that will help you optimize your website and get better results for your website.
If you decide to go with an individual, there are a few things to keep in mind. If you don’t know how to read a resume or have never heard of an expert, hiring a Fiverr service may not be the best idea.
Sometimes the cheapest service out there isn’t always the best option so don’t hire a company without making sure that they can provide the type of quality work that you need. Ask how long they have been offering this type of service and what other services they provide for their clients.
Some individuals out there have realized the value in hiring Fiverr services and have created their own successful websites. If you don’t have knowledge of HTML or aren’t comfortable putting together a webpage, don’t let a website guru off of work.
A guru can be a great resource if you know where to find them. Try searching for individuals in your area by going to Google and typing in who you need to hire, the name of the expert, and the word guru.
By using an SEO consulting service, you will be able to maximize the use of your existing marketing campaign and make sure that your website ranks well within the major search engines such as Google, Bing, and Yahoo. If you want to be successful online, you need to learn how to optimize your site properly.
Hiring SEO experts can help you do just that. Whether you have an existing campaign or are in the process of developing one, having an experienced SEO consultant on your team is the best way to ensure that you get the best results possible. Also, make sure you get to know the process outlined on First Page Digital’s website for a winning SEO approach.